Speaker Details
Gerd Leonhard
Media Futurist, Author and CEO, The Futures Agency
Gerd Leonhard is Media Futurist, Author and CEO of The Futures Agency.
The Wall Street Journal calls Mr Leonhard 'one of the leading Media Futurists in the World'. He is the co-author of the influential book "The Future of Music" (2005, Berklee Press), as well as the author of "The End of Control" (2007), "Music 2.0" (2008), and "Friction is Fiction" (2009, Lulu Publishing). He is currently working on a new book entitled 'Broadband Culture' which will be published primarily as a mobile device application.
Mr Leonhard's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO, he travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Business, Media and Content, Technology, Marketing, Advertising and Branding, Telecommunications, and Culture.
Mr Leonhard is considered a leading expert on topics such as digital commerce models, tele-media, social media, TV and Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models in the content, communications and technology industries.
Mr Leonhard is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, a visiting professor at the Fundação Dom Cabral in Brazil (rated #6, worldwide), and resides in Basel, Switzerland.
