|
|
|
|
By 2012, worldwide consumer spending on non-voice mobile services, from music, to search, mobile TV and video downloads, location based services, games, gambling and mobile payment services will exceed $250 Billion. But is Europe's mobile industry ready to successfully monetise it? |
|
How can mobile internet offer a viable distribution channel for your product?
What business models will work for you?
How is EU regulation affecting your business?
Find the partners who will help you deliver your mobile business strategy
If you are responsible for business strategy, partnerships, media or marketing and work in media, leisure, retail, banking, financial services, advertising and marketing, or telecoms – then the FT Business of Mobile Conference is the must-attend event for you to take stock of the mobile landscape and understand today’s mobile proposition.
Speakers include
Lex Fenwick, CEO, Bloomberg LP
Dr Bernd Langeheine, Director Electronic Communications Policy, European Commission
Matteo Montan, Integration Executive Officer, BUONGIORNO S.p.A.
Gareth O'Loughlin, General Manager, Mobile and Hardware Devices, Skype
Geraldine Wilson, VP, Connected Life, Yahoo! Europe
Matthew Postgate, Controller of Mobile, BBC
Dr Rainer Deutschmann, SVP Mobile Internet, T-Mobile International
Dirk Van Bavel, Director of Consumer Propositions, Orange
Frank Meehan, Director and General Manager of 3G Handsets and Products, Hutchison Whampoa Group Anssi Vanjoki, EVP, Nokia
Steve Maine, Chief Executive, Solaris Mobile
Michel Dupont, SVP and General Manager, MTV Networks Belgium
Kenneth Karlberg, President, Mobility Services, TeliaSonera
Themes for discussion
Putting the "Value" in Value Added Services
Operators hold the key to rolling out mobile media content to users. But what if they cannot successfully monetise it?
Understanding Mobile Media Consumption
It took media several years to move a small percentage of spend to the online platform. How long will it take to mobile?
Best Practice Mobile TV Regulation in Europe
Understanding the trade off between mobile TV regulation and market kick off. What can be learned from examining different national regulatory frameworks?
Predictions on Tomorrow's Mobile Business
Where are markets headed and what does this mean for consumers, investment opportunities - and regulation ?
Delivering Mobile Content
Multi-media companies are pushing into the telecoms sector– how is convergence affecting content rights? How can content providers and distributors work together to ensure the end user receives the best deal?
Mobile Surfing
Surfing patterns will provide advertisers with an unprecedented wealth of personalised information. Will mobile search becomes the main user gateway?
Lessons in Mobile Marketing
When will mobile content become commercially viable to advertise?
Tomorrow's Mobile Partnerships
The success of tomorrow's value-added content services will depend on building the right partnerships. What new partnership developments can we expect over the next 12 months?
|
|
|
|
|
LEAD SPONSOR
Solaris Mobile
SPONSORS |
|
|
INTERVIEW:
Mobile Internet 'will overtake PCs' by 2016
Surfing the Web on a personal computer will become old-fashioned in less than ten years when the majority of Internet users are expected to access the Net through their mobile handsets,
Geraldine Wilson, vice president of
Yahoo! Europe Connected Life, told
EurActiv in an interview.
Click here to read the full interview |
|
|
|
|
|
|
