Agenda


CHAIRMAN: Lionel Barber, Editor, Financial Times
 
   Sunday, June 13, 2010
6:00 pm  WELCOME RECEPTION
Beverly Hills Hotel
Hostedy by: John Ridding, CEO, Financial Times
   
  Monday, June 14, 2010
8:30 am

REGISTRATION & BREAKFAST
Beverly Hills Hotel
 
9:30 am
 

KEYNOTE INTERVIEW: A MESSAGE IN EVERY MEDIUM
Robert A Iger, President & Chief Executive Officer, The Walt Disney Company
 
10:15 am  DEBATE: Economics: Bringing Things Down to Earth
The world may be moving forward and the luxury world may think it's time to start investing again, but what is the market reality?

Paul McCulley, Managing Director, PIMCO
Dr Raghuram Rajan, Professor of Finance, University of Chicago's Booth School of Business

MODERATOR: Martin Wolf, CBE, Chief Economics Commentator, Financial Times
 
11:00 am

BREAK

 
11:30 am

PANEL:  Do 600,000 Facebook Friends Equal One Sale?
Does a presence in the social media world actually translate to increased revenue for a brand? Do present luxury consumers use new media, or is investment based on possible future sales and customers? Is it worth it? Do consumers regard luxury brands in this space with suspicion? Can it backfire on a luxury brand to be an early adopter? 

Jean-Christophe Bédos, President & CEO, Boucheron
Reggie Bradford, Chief Executive Officer, Vitrue
Fabio d'Angelantonio, Executive Vice President Sun and Luxury Retail & Chief Marketing Officer, Luxottica Group SpA
William Powers, Author, Hamlet's BlackBerry
Luca Solca, Senior Analyst, Luxury Goods & General Retail, Sanford C Bernstein

MODERATOR: Vanessa Friedman, Fashion Editor, Financial Times
12:30 pm  RESEARCH: Where the Affluent Consumer Dollars are Going
A research presentation on spending trends among the affluent based on MasterCard's latest Spending Pulse data, referencing online spending in the last year.

 
Tim Murphy, Group Executive of Core Products, MasterCard Worldwide

MODERATOR: Tyler Brûlé, Editor in Chief, Monocle and Columnist, Financial Times
1:10 pm  

LUNCH

 
2:30 pm  

MICRO PRESENTATIONS: Integration
Three short presentations about how to achieve consistency online, in the real world and in consumer perception.

Creating a grassroots movement on the ground and online:
Joe Rospars, Founding Partner & Creative Director, Blue State Digital

Marketing by another name:
Sebastian Suhl, COO, Prada Group

From magazine page to the homepage:
Jonathan Newhouse, Chairman, Condé Nast International

MODERATOR: John Studzinski CBE, Senior Managing Director, The Blackstone Group

 
3:30 pm 

BREAK

 
4:00 pm 

PANEL: Communicating Strategies
What is the best way to interface with consumers, as they are increasingly fragmented? Do you speak differently to different generations? How do you communicate on the web, versus in print, versus in person? Can you quantify the result?

Diane von Furstenberg, CEO & Founder, DVF Studio; President, CFDA
Edgar Huber, President, Juicy Couture
Marissa Mayer, VP Search Products and User Experience, Google Inc.
Deepak Ohri, CEO, Lebua Hotels & Resorts

MODERATOR: Gillian de Bono, Editor, How To Spend It

 
 5:00 pm 

CLOSING KEYNOTE: Putting it in Perspective
Leonard A Lauder, Chairman Emeritus, The Estée Lauder Companies Inc.

 
 7:00 pm 

GALA RECEPTION & DINNER
Hosted by: John Ridding, CEO, Financial Times
Venue: Paramount Studios, Hollywood
Dress Code: Black Tie

 
10:30 pm 

AFTER PARTY
Hosted by: Tyler Brûlé, Editor in Chief, Monocle and Columnist, Financial Times
Venue: Chateau Marmont

 
   
 
 Tuesday, June 15, 2010
9:00 am  

BREAKFAST

 
9:30 am   

KEYNOTE INTERVIEW: What is a Celebrity Worth?
Bryan Lourd, Managing Partner, Creative Artists Agency (CAA)
10:15 am    PANEL: Star-Studded Synergies
How has the use of celebrities evolved as strategic tools for luxury brands? What are the risks of partnering with a celebrity in an increasingly canny and informed world? What are the benefits? Do they need to be chosen according to niche, or can they work globally? Is it an investment that will still pay dividends?

Charles Finch, Chairman & CEO, Finch & Partners
Marina Garzoni, Founder & CEO, Moda e Technologia/Style Star
Fabio Mancone, Global Director of Licensing & Communications, Armani Group
Tamara Mellon, Founder & Chief Creative Officer, Jimmy Choo

MODERATOR: Matthew Garrahan, Los Angeles Correspondent, Financial Times
 
11:15 am  BREAK
11:35 am 

KEYNOTE: Thinking Out of the Box
Dov Charney, Founder & CEO, American Apparel

MODERATOR: William S Susman, President & COO, Financo Inc

 
 

PANEL: Classic Luxury: Radical Action
How do you take a heritage luxury brand and make it think and act like a 21st century luxury brand? What are the problems? What have been some solutions? Does this lead or follow the market, and what are the results? What are the risks?

Nicolas Bos, President & CEO, Van Cleef & Arpels Inc.
Marigay McKee, Fashion & Beauty Director, Harrods Ltd
Adrianne Shapira, Managing Director, Global Investment Research, Goldman Sachs
Alexis Maybank, Founder & President Premium Products & Services, Gilt Groupe

MODERATOR: William S Susman, President & COO, Financo Inc

 
12:45 pm 

CLOSING KEYNOTE ADDRESS
Tom Murry, President & CEO, Calvin Klein Inc.

 
1:15 pm 

SUMMATION: Business of Luxury Advisory Board

MODERATOR: Vanessa Friedman, Fashion Editor, Financial Times

 
  LUNCH AND CLOSE OF SUMMIT