Speaker Details

Caroline Gruosi-Scheufele
Co-President, Chopard

Caroline Gruosi-Scheufele was born in 1961 in Germany. In 1963 her family took over the Geneva based watch manufacture Chopard and over the following years they travelled back and forth between Germany and Switzerland. At the age of 12 Caroline moved to Switzerland in order to study at Geneva's International School. She decided to join the family business immediately after obtaining her diploma, while simultaneously taking intensive classes in design and gemmology. The theoretical and practical knowledge thus acquired, together with in-depth training in each of the company departments, quickly confirmed that Caroline had an instinctive flair for shapes and colours. In 1985, her passion was to give rise to the Happy Diamond jewellery collection, Chopards most successful jewellery line. In 2007 another dream came true for Caroline: the creation of the Red Carpet Collection. 60 unique high jewellery master pieces were launched on the occasion of the 60th Cannes Film Festival. Since then, from the boundless creativity of Caroline Gruosi-Scheufele stems every year a new Red Carpet Collection to adorn the world's greatest actresses.

Caroline Gruosi-Scheufele's taste, talent and temper naturally destined her to a life revolving around fashioning stones and precious metals into prestigious watches and jewellery. She currently serves as Co-President of the company. As Artistic Director and Head of the Creation and Design department, Caroline is responsible for the high jewellery division, for the design and creation of jewels and ladies' watches as well as for fragrances and elegant accessories. Moreover, she is in charge of the international retail business.
 
Together with her older brother Karl-Friedrich she overlooks marketing, advertising and communication. Her cosmopolitan background - she speaks five languages -  gives her the sensitivity and flexibility that are indispensable to appreciate cultural nuances. Her business time table takes her constantly across the globe, visiting Chopard boutiques and discovering new locations for future ones. These various trips enable her to keep in close touch with market demands and new trends.
 
However, Caroline's creativity does not stop there. With her characteristic generosity, she conceived prestigious partnerships and designed wonderful watches for the José Carreras, Elton John and Prince of Wales Charity foundations.  These foundations directly benefit from the watches - sales revenues. One might also speak of artistic patronage such as Chopard's commitment to the film world with the creation of the Chopard Trophy during the Cannes International Film Festival, which is awarded yearly to young up-and-coming actors and actresses. In 1997 the President of the Cannes Film Festival entrusted Caroline Gruosi-Scheufele with the honourable task of redesigning the famous Palme d'Or and since then she has made Chopard into a permanent fixture at the world's largest gathering of cinema and glamour.
 
Caroline Gruosi-Scheufele and her brother Karl-Friedrich form a perfect tandem, where the meticulous approach of one and the creativity of the other contribute to making Chopard, the family business, into a modern, dynamic company that is flying on the wings of success.

 

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