Speaker Details
Beth Comstock
SVP & CMO, GE
Beth Comstock is Chief Marketing Officer and SVP of GE. She leads the company's organic growth and innovation initiatives, and the sales, marketing and communications functions. She is responsible for GEs ecomagination environmental business platform, and is currently developing a new cross-business effort focused on health.
She returned to the CMO role after having spent over two years as President of Integrated Media at NBC Universal. In this capacity, she oversaw the television ad sales, marketing and research teams, with a focus on new advertising innovations. She led the companys digital media development and distribution, including the formation of hulu.com and the acquisition of ivillage.com.
In 2003, she was named GEs first Chief Marketing Officer in more than 20 years and as such, helped reinvigorate marketing across the company and introduced ecomagination, Imagination Breakthrough innovations and the imagination at work brand campaign.
Previously, Beth held a succession of communications and publicity jobs at GE, NBC, CBS and Turner Broadcasting. She began her career in local television production in Virginia.
